“Reuse” is one of the most powerful Sustainability R’s to lower our impact.
A few years ago I came across a pigeon with a plastic bag tied around her neck. She couldn’t easily fly and was gradually being strangled. I managed to catch her, carefully cut off the plastic and see her safely fly off. From then on I’ve wanted to help reduce plastic waste.
Watching David Attenborough’s Blue Planet II and seeing the impact on albatross chicks from ingesting small plastic picks made us wonder how we could help, and so friendly floss was born.