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privacy and cookies policies

The friendly floss website complies with the Data Protection Act 1998 in the United Kingdom. We take all reasonable care to prevent any unauthorised access to and use of your personal data. Our staff maintain a responsibility to keep your information confidential and will only use it to offer relevant products and services related to your enquiry. Any personal details that we use to provide or promote our products and services to you (e.g. name, address, email address, telephone number, or any details of the products you have purchased or about which you have enquired) will not be passed to any third party organisation for marketing purposes without your permission and will not be used by us for any purpose other than that which you requested.

Privacy policies

Last updated: 03/10/2022

This privacy notice explains in detail, the types of personal data we may collect about you when you interact with us on this website. It also explains how we store and handle that data, and keep it safe.

When do we collect your personal data

We collect your personal data when you purchase products from our website, or when you complete the short enquiry form on the contact page on our website.

What personal data do we collect

When you purchase products we collect all the basic information we need to be able to process your transaction, this information includes: Your name, your email address, your phone number and your address (both billing and delivery). Please note, we do not collect and store any payment details you use at the checkout on this website. When you complete the enquiry form on the contact page we collect your name, your email address and the enquiry you send us.

How and why we collect your personal data

We collect the data referenced above to enable us to fulfil your purchase, enabling the financial transaction and to allow us to send you your purchased product(s), and also, to be able to respond to you in relation to your contact form enquiry.

How we protect and store your personal data

We know how much data security matters to our website users. With this in mind we will treat your personal data with the utmost care and take all appropriate steps to protect it. We secure access to all areas of our website using ‘https’ technology. Access to your personal data is only available to members of the team and not available via any public means we regularly monitor our system for possible vulnerabilities and attacks to safeguard your data.

How long we keep your personal data

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

Who we share your personal data with

Royal Mail – We share your personal details for delivery of purchased products with our shipping partner Royal Mail through the Royal Mail Click and Drop system. For more information please visit

Stripe – We use Stripe as the payment gateway on the friendly floss website to provide online purchasing. The “Transaction Data” we share with Stripe includes personal data, and may include the following: your name, email address, billing address and shipping address. Stripe also securely stores your payment method details when you checkout on the friendly floss website. For more information please visit

Zenith Print & Packaging – We share your personal details with Zenith Print & Packaging who provide fulfilment. For more information please follow this link.

We do not and will not share your personal data with any other 3rd parties other than those identified above.

How to contact us to remove your personal data

Should you wish to have your personal data removed from our systems, please contact us today.

Our procedures following a personal data breach

In the result of any form of personal data breach – we will notify you within 72 hours of becoming aware of such a breach, mentioning how we plan to address the breach and advise what data has been breached and suggest a suitable means to react. Any data breaches will be documented.

Further information

If you have any questions about how we use cookies please contact us today.

Cookies policies

Last updated: 19/05/2023

By using the this website you are consenting to our use of the cookies outlined below. We are not responsible for the use or data collected in any cookies set by third parties. Details of how to control and delete cookies are listed below.

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Cookies are not programs and therefore cannot contain viruses or other malicious software. They are purely a string of text and numbers. The friendly floss website uses cookies as outlined below to help tailor and make our website and your browsing experience better! Your personal data will not be stored for any sinister purposes please rest assured!

Cookies being used


This is a session ID cookie which is stored to allow the CMS system which renders each page in the friendly floss website know which pages it has rendered during your browsing session. It stores a random number ID which has nothing to do with you or your browsing behaviour.

Google Analytics 4 cookies

Google Analytics is a system used by many websites to record anonymous information about who visits a website. We have the Google Analytics IP Anonymization function switched on as standard to mask IP addresses, you can read more about this here > and here We have the Google Analytics data retention setting set to 26 months. More information relating to Google Analytics and personal data can be found here – Lastly, we don’t use Google Analytics Identifiers or User IDs to track users.

Cookie NameDurationPurpose
_ga2 yearsUsed to distinguish users.
_ga_<container-id>2 yearsUsed to persist session state.

Google uses the cookies as above. These cookies are used mainly to differentiate between first time visitors to a website and repeat visitors. They do not contain any personally identifiable information. You can find out more about how Google use cookies at You can also review Google’s Privacy Policy on analytics here You can optout of Google Analytics on all sites by installing this browser plugin

Google reCAPTCHA

We use Google reCAPTCHA v3 on the friendlyfloss website to help secure the website and reduce spam form submissions. You can read more about the cookies Google use for their reCAPTCHA service here.

Cookie NameDurationPurpose
_GRECAPTCHA6 monthsGoogle reCAPTCHA sets this necessary cookie when executed for the purpose of providing its risk analysis.
Google DoubleClick

We use Google DoubleClick tracking on the friendlyfloss website to help run our Google Ads campaigns. You can read more about the cookies Google use  here.

Cookie NameDurationPurpose
IDE1 yearUsed by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
Woocommerce cookies

The friendly floss website shop is powered by Woocommerce. Woocommerce uses a range of cookies as outlined below to provide the functionality to enable you to purchase products from the website.

Cookie NameDurationPurpose
woocommerce_cart_hashsessionHelps WooCommerce determine when cart contents/data changes.
woocommerce_items_in_cartsessionHelps WooCommerce determine when cart contents/data changes.
wp_woocommerce_session_2 daysContains a unique code for each customer so that it knows where to find the cart data in the database for each customer.
woocommerce_recently_viewedsessionPowers the Recent Viewed Products widget.
store_notice[notice id]sessionAllows customers to dismiss the Store Notice.

No personal information is stored within these cookies. Further information can be found here

Stripe cookies

The shop area of the friendly floss website enables you to purchase products online. To make this possible, we use Stripe, an online payment processor which the provides the financial transaction functionality, enabling the friendly floss website to accept online payments. The Stripe payment gateway system may use cookies to securely provide this functionality. You can find out more about the cookies set by Stripe by visiting Stripe’s Cookies Policy and also here.

YAY Currency switcher cookies

We use a currency switcher tool within the friendly floss shop. This tool allows you to select the currency you want to use when purchasing products. The tool uses cookies as outlined below to provide this functionality:

Cookie NameDurationPurpose
yay_currency_widget30 daysUsed to store your currency preference.

No personal information is stored within these cookies.

Cookies notice

We float an information banner over the bottom of the website which informs you of the fact that this website uses cookies. When you dismiss the banner, we use a cookie to store this information to ensure we don’t show you this banner again as detailed below:

Cookie NameDurationPurpose
cookie_notice_accepted7 daysUsed to store your the display preferences of the “this website uses cookies banner”

To provide the social media sharing buttons on our news/blog posts, we use a 3rd party service from Elfsight which sets cookies as outlined below to enable the social sharing buttons on the news/blog post pages to function. The content is made available by Elfsight, LLC, 0015, Armenia, Yerevan, Paronyana, 19/3, 201. All information is processed in agreement with their privacy policy –

Cookie NameDurationPurpose
_p_hfp_client_id1 dayThis is an Elfsight cookie which prevents hyped-up views whilst implementing social platforms on this website.
Facebook Pixel

We use Facebook Pixel tracking to deliver targeted advertising. The cookies set contain an encrypted Facebook user ID and browser ID. It will receive information from this website to better target and optimise advertising. You can read more about Facebook’s use of cookies at –

Cookie NameDurationPurpose
fr, tr, _fbc, _fbp3 monthsInformation collected includes IP addresses, information about the web browser, page location, document, referrer and device, button clicks, pages visited and page metadata.

Controlling or deleting cookies

Depending on which web browser you use it is possible to control how cookies are used, or to delete existing cookies from your computer. You can find instructions on how to control the use of cookies, or delete cookies from your computer at

All modern browsers allow you to change your cookie settings. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the ‘Help’ option in your browser for more details.

Please remember that if you delete or restrict cookies from the friendly floss website you may not be able to experience the full benefit of some of the features and services this website has to offer.

Further information

If you have any questions about how we use cookies please contact us today.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.